Winning at new products : creating value through innovation / Robert G. Cooper.
By: Cooper, Robert G. (Robert Gravlin)
.
Publisher: New York : Basic Books, c2011Edition: 4th ed.Description: xv, 391 p. : ill. ; 24 cm.ISBN: 9780465025787 (pbk.).Subject(s): New productsDDC classification: 658.575
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.575 COO 2011 (Browse shelf) | 1 | Available | SABDx,27000,03,GR | 5000135335 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.575 BOA 2010 Built to love : | 658.575 BOG 2009 Baked-in : | 658.575 CHA 2009 Managing innovation and new product development : | 658.575 COO 2011 Winning at new products : | 658.575 CRA New products management / | 658.575 CRA 2010 New products management / | 658.575 CRA 2011 New products management / |
"Completely revised and updated fourth edition"
Includes bibliographical references and index.