Marketing plans for service businesses [electronic resource] : a complete guide / Malcolm McDonald and Adrian Payne.
By: McDonald, Malcolm
.
Contributor(s): Payne, Adrian | McDonald, Malcolm. Marketing planning for services | ebrary, Inc.
Publisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006Edition: 2nd ed.Description: xiv, 401 p. : ill.Subject(s): Service industries -- Marketing -- Planning | Marketing -- PlanningGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
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Previous ed.: published as Marketing planning for services. 1996.
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.