The economics and financing of media companies [electronic resource] / Robert G. Picard.
By: Picard, Robert G
.
Contributor(s): ebrary, Inc
.
Publisher: New York : Fordham University Press, 2011Edition: 2nd ed.Description: ix, 274 p. : ill.Subject(s): Mass media -- Economic aspects![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
338.4/730223 (Browse shelf) | Available |
Close shelf browser
No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | ||||
338.4/730223 Information and public choice | 338.4/730223 Media monoliths | 338.4/730223 Understanding media economics | 338.4/730223 The economics and financing of media companies | 338.4/730223 Media economics : | 338.4/730223/0973 The media monopoly | 338.4/7302230973 Empires of entertainment |
Includes bibliographical references and index.
Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.