Cracking the code [electronic resource] : leveraging consumer psychology to drive profitability / Steven S. Posavac, editor.
Contributor(s): Posavac, Steven S | Society for Consumer Psychology | ebrary, Inc
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Publisher: Armonk, N.Y. : M.E. Sharpe, 2011Description: xi, 331 p. : ill.Subject(s): Consumer behavior | Marketing -- Management![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current location | Call number | Status | Date due | Barcode |
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658.8/342 (Browse shelf) | Available |
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658.8/342 Consumer value | 658.8/342 Stated choice methods : analysis and applications | 658.8/342 The active consumer | 658.8/342 Cracking the code | 658.8/342 Motivational marketing | 658.8/342 Sentiment analysis and knowledge discovery in contemporary business / | 658.8/342 Consumer behavior / |
Includes bibliographical references and indexes.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.