Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Publisher: New York : McGraw-Hill/Irwin, [2012]Copyright date: ©2012Edition: 9th edition; Global editionDescription: xxxv, 769 pages : colour illustrations ; 28 cmContent type:- text
- umediated
- volume
- 9780071314404 (paperback)
- 0071314407 (paperback)
- 659.1 BEL 2012
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TC |
Floor 4, Shelf 40 , Side 1, TierNo 7, BayNo 2 |
659.1 BEL 2012 (Browse shelf(Opens below)) | 1 | Available | CALxx,03000,03,CL | 5000144015 |
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Includes bibliographical references and index.