Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Publisher: New York : McGraw-Hill/Irwin, [2012]Copyright date: ©2012Edition: 9th edition; Global editionDescription: xxxv, 769 pages : colour illustrations ; 28 cmContent type:- text
- umediated
- volume
- 9780071314404 (paperback)
- 0071314407 (paperback)
- 659.1 BEL 2012
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TC |
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Includes bibliographical references and index.