Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / [edited and] with an introduction by Stan Rapp.
Contributor(s): Rapp, Stan
| Direct Marketing Association (U.S.).
Publisher: New York, NY : McGraw-Hill, c2010Description: xiii, 238 p. : ill. ; 24 cm.ISBN: 9780071638029 (hbk.); 0071638024 (hbk.).Subject(s): Interactive marketing | Direct marketing | Branding (Marketing)DDC classification: 658.872
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 3 |
658.872 REI 2010 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000141894 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.872 RAM 2009 Search engine marketing / | 658.872 RAP 2011 Listen first! : | 658.872 REE Electronic marketing : | 658.872 REI 2010 Reinventing interactive and direct marketing : | 658.872 REL 2010 The relationship age : | 658.872 RIC 2010 A quick start guide to social media marketing : | 658.872 RIC 2014 Social media : |
"Published in association with the Direct Marketing Association"--Jacket.
Includes bibliographical references and index.