Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
By: Zeithaml, Valarie A
.
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D.
Publisher: New York, NY : McGraw-Hill/Irwin, c2013Edition: 6th ed.Description: xxvii, 642 p. : ill. ; 26 cm.ISBN: 9780078112058 (hbk.); 0078112052 (hbk.); 9780071086967 (pbk. : int. ed.).Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 8 |
658.8 ZEI 2013 (Browse shelf) | 1 | In transit from Taylor's Library-TC to Taylor's Library-TU since 02/03/2020 | TBSxx,34002,03,CL|TBSxx,34003,03,RA | 5000141899 | |
| Main Collection | Taylor's Library-TU | 658.8 ZEI 2013 (Browse shelf) | 1 | Available | SCAFS,70003,03,CL|TBSxx,34003,03,RA | 5000144195 |
Includes bibliographical references and index.