Darwin's brands : adapting for success / Anand Halve.
By: Halve, Anand Bhaskar.
Publisher: New Delhi, India ;Thousand Oaks, Calif. : SAGE, 2012Description: xvii, 168 p. : ill. ; 24 cm.ISBN: 9788132107156 (pbk.); 8132107152 (pbk.).Subject(s): Brand name products -- India | Branding (Marketing) -- India | Consumers' preferences -- India | India -- Economic conditions -- 1991-DDC classification: 658.827Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 4 |
658.827 HAL 2012 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000141188 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 4 |
658.827 HAL 2012 (Browse shelf) | 1 | Available | GENLS,GENLS,02,CL | 5000138862 |
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658.827 HAI Brand failures : | 658.827 HAI 2011 Brand failures : | 658.827 HAL 2012 Darwin's brands : | 658.827 HAL 2012 Darwin's brands : | 658.827 HAN 2009 Handbook of brand relationships / | 658.827 HAR Harvard business review on brand management | 658.827 HAR Harvard business review on brand management |
Includes bibliographical references.