Developing new products and services : learning, differentiation and innovation / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]
By: Sanders, G. Lawrence
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Contributor(s): Huefner, Ronald J.
Series: Marketing research collection.Publisher: New York, NY : Business Expert Press, 2012Description: xx, 340 p. : ill. ; 23 cm.ISBN: 9781606492413 (pbk.); 1606492411 (pbk.).Subject(s): New products -- Management![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26, Side 1, TierNo 5, BayNo 1 |
658.575 SAN 2012 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000141231 |
Browsing Taylor's Library-TU Shelves Close shelf browser
658.575 REI 1997 Managing the design factory : | 658.575 REI 1997 Managing the design factory : | 658.575 RUH 2010 Product release planning : | 658.575 SAN 2012 Developing new products and services : | 658.575 SCH 2013 Strategic management of technological innovation / | 658.575 TER Systematic innovation : | 658.575 TER 1998 Systematic innovation : |
Includes bibliographical references (p. [327]-335) and index