Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
By: Clow, Kenneth E
.
Contributor(s): Baack, Donald.
Publisher: Upper Saddle River, NJ : Pearson Education, c2014Edition: 6th ed.Description: xv, 466 p.: ill. (chiefly col.) ; 28 cm.ISBN: 9780133126242 (pbk.); 0133126242 (pbk.).Subject(s): Communication in marketing | AdvertisingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 6 |
659.1 CLO 2014 (Browse shelf) | 1 | Available | SHTEx,70002,03,AD|SOCxx,91602,03,RM | 5000149104 |
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Includes bibliographical references and index.