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Marketing and public relations for museums, galleries, cultural and heritage attractions [electronic resource] / Ylva French and Sue Runyard.

By: French, Ylva.
Contributor(s): Runyard, Sue.
Publisher: Abingdon, Oxon [UK] ; New York, NY : Routledge, 2011Edition: 1st ed.Description: 1 online resource (xviii, 365 p.) : ill.ISBN: 0203813758 (ebk.); 9780203813751 (ebk.).Subject(s): Museums -- Marketing | Museums -- Public relations | Arts -- Marketing | Arts -- Public relations | Cultural property -- Marketing | Cultural property -- Public relationsGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing and public relations for museums, galleries, cultural and heritage attractions.DDC classification: 069/.068 Online resources: An electronic book accessible through the World Wide Web; click to view
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
069/.068 (Browse shelf) e-book SHTEx,30010,02,CL,PPT

Includes bibliographical references and index.

Description based on print version record.