European business and brand building [electronic resource] / Luciano Segreto ... [et al.] (eds.).
Contributor(s): Segreto, Luciano.
Publisher: Bruxelles ; New York : P.I.E. Peter Lang, c2012Description: 1 online resource (264 p.) ill.ISBN: 3035261423 (ebk.); 9783035261424 (ebk.).Subject(s): Brand name products -- Europe -- Congresses | Branding (Marketing) -- Europe -- Congresses | Corporate image -- Europe -- CongressesGenre/Form: Electronic books.Additional physical formats: Print version:: No titleDDC classification: 658.8/27094 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8/27094 (Browse shelf) | e-book | TBSxx,34003,03,CL,PPT |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.8/27 Building consumer-brand relationship in luxury brand management / | 658.8/27 Building consumer-brand relationship in luxury brand management / | 658.8/27 How cool brands stay hot : | 658.8/27094 European business and brand building | 658.8/27095 Building brands in Asia : | 658.8/3 New methods of market research and analysis / | 658.8/3 Design for behaviour change : |
" The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso.
Includes bibliographical references and index.
Description based on print version record.