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Direct marketing in practice [electronic resource] / Brian Thomas and Matthew Housden.

Series: CIM professional: Publisher: Oxford ; Boston : Butterworth-Heinemann, c2002Description: 1 online resource (348 p.) : ill.ISBN: 0585450234 (ebk.); 9780585450230 (ebk.); 0080504604; 9780080504605.Subject(s): Direct marketingGenre/Form: Electronic books.Additional physical formats: Print version:: Direct marketing in practice.DDC classification: 658.8/4 Online resources: An electronic book accessible through the World Wide Web; click to view

Item type	Current location	Call number	Status	Notes	Date due	Barcode
Main Collection	Taylor's Library - Perpetual(TU)	658.8/4 (Browse shelf)	e-book	SOMAC,37003,03,RA,PPT

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Includes bibliographical references (p. 312-316) and index.

Description based on print version record.