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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Perreault, William D., Jr.
Contributor(s): Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).
Publisher: New York, NY : McGraw-Hill/Irwin, [2014]Copyright date: ©2014Edition: 19 edition, International student edition.Description: xl, 726, [11] pages : colour illustrations ; 28 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781259060762 (paperback); 1259060764 (paperback).Subject(s): MarketingDDC classification: 658.8
Item type Current location Call number Copy number Status Notes Date due Barcode Course reserves
Main Collection Taylor's Library-TU
658.8 PER 2014 (Browse shelf) 1 Available TBSxx,34003,03,CL 5000156190
Main Collection Taylor's Library-TU
658.8 PER 2014 (Browse shelf) 1 Available TBSxx,34002,03,RA 5000143883
Main Collection Taylor's Library-TU
658.8 PER 2014 (Browse shelf) 1 Available TBSxx,34004,03,RA 5000149344
Main Collection Taylor's Library-TU
658.8 PER 2014 (Browse shelf) 1 Available TBSxx,08010,03,RA 5000149056
Reserve Collection Taylor's Library-TU
658.8 PER 2014 (Browse shelf) 1 Available TBSxx,34001,03,RA 5000149071

Introduction to Marketing

Main Collection Taylor's Library-TU
658.8 PER 2014 (Browse shelf) 1 Available TBSxx,34003,03,RA 5000149252

Includes bibliographical references and index.