Marketing plans [electronic resource] : how to prepare them, how to use them, seventh edition / Malcolm McDonald, Hugh Wilson.
By: McDonald, Malcolm
.
Contributor(s): Wilson, Hugh [aut].
Publisher: Chichester, West Sussex, U.K. : Wiley, c2011Edition: 7th ed.Description: 1 online resource.ISBN: 9780470670118 (ebk.); 0470670118 (ebk.); 9780470670125 (ebk.); 0470670126 (ebk.); 9780470670163 (ebk.); 0470670169 (ebk.).Subject(s): Marketing -- Management | Marketing -- PlanningGenre/Form: Electronic books.DDC classification: 658.8/02 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8/02 (Browse shelf) | e-book | UNISA,19003,03,RM,PPT |
Title from title screen.
Includes bibliographical references and index.