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Media analysis techniques / Arthur Asa Berger.

By: Berger, Arthur Asa, 1933-.
Publisher: Thousand Oaks, California : SAGE Publications Inc., [2014]Copyright date: ©2014Edition: Fifth edition.Description: xvii, 238 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781452261355 (paperback).Subject(s): Mass media -- Methodology | Mass media criticismDDC classification: 302.2301
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 2, Shelf 1 , Side 1, TierNo 5, BayNo 1

302.2301 BER 2014 (Browse shelf) 1 Available SOMAC,09050,03,RM | SOMAC, 09050,03, RM 5000158824
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 2, BayNo 3

302.2301 BER 2014 (Browse shelf) 1 Available SOMAC,37000,03,CL| SOMAC, 09050,03, RM 5000152682

Includes bibliographical references (pages 225-228) and indexes.