Contagious : why things catch on / Jonah Berger.
By: Berger, Jonah
.
Publisher: London : Simon & Schuster, 2013Description: viii, 244 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781471111693 (paperback).Subject(s): Consumer behavior | New products | Popularity -- Economic aspectsDDC classification: 658.8342
Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 7 |
658.8342 BER 2013 (Browse shelf) | 1 | Available | SLASx,05000,03,CL | 5000161204 |
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658.8342 BAB 2015 CB6 / | 658.8342 BAB 2015 CB6 / | 658.8342 BED Consumer behaviour / | 658.8342 BER 2013 Contagious : | 658.8342 BLA Consumer behavior / | 658.8342 BLA Consumer behavior / | 658.8342 BLA Consumer behavior / |
Includes bibliographical references and index.