Advertising campaign strategy / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.
Publisher: Boston, MA : Cengage Learning, [2015]Copyright date: ©2015Edition: Fifth editionDescription: xxiii, 401 pages ; 25 cmContent type:- text
- unmediated
- volume
- 9781133434801 (paperback)
- 1133434800 (paperback)
- 659.113 PAR 2015
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 8 |
659.113 PAR 2015 (Browse shelf(Opens below)) | 1 | Available | SOMAC,37000,03,RA|SOMAC,09050,03,RA | 5000156455 |
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| 659.113 PAR Advertising campaign strategy : | 659.113 PAR Advertising campaign strategy : | 659.113 PAR 2006 Advertising campaign strategy : | 659.113 PAR 2015 Advertising campaign strategy / | 659.113 PIN History of advertising / | 659.113 SAU 20th century advertising / | 659.113 SAY Campaign planner for integrated brand communications / |
Includes bibliographical references and index.