Creating and marketing new products and services / Rosanna Garcia.
By: Garcia, Rosanna.
Publisher: Boca Raton, FL : CRC Press, Taylor & Francis Group, [2014]Copyright date: ©2014Description: xxv, 412 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781482203608 (hardback).Subject(s): New products | Marketing research | Product designDDC classification: 658.575Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 1, TierNo 5, BayNo 8 |
658.575 GAR 2014 (Browse shelf) | 1 | Available | TBSxx,34001,03,CL | 5000155304 |
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658.575 CRA New products management / | 658.575 CRA 2010 New products management / | 658.575 CRA 2011 New products management / | 658.575 GAR 2014 Creating and marketing new products and services / | 658.575 JON New product development : | 658.575 KAR 2011 Managing the dynamics of new product development processes : | 658.575 KAR 2011 Managing the dynamics of new product development processes : |
Includes bibliographical references and index.