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Using information to develop a culture of customer centricity : customer centricity, analytics, and information utilization / David Loshin, Abie Reifer.

By: Loshin, David.
Contributor(s): Reifer, Abie.
Publisher: Waltham, MA : Morgan Kaufmann, [2013]Copyright date: ©2013Description: 1 online resource (105 pages) : illustrations (some color).Content type: text Media type: computer Carrier type: online resourceISBN: 9780124115132 (e-book).Subject(s): Customer relations | Business planning | Consumers -- ResearchGenre/Form: Electronic books.DDC classification: 658.812 Online resources: An electronic book accessible through the World Wide Web; click to view
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
658.812 (Browse shelf) 1 e-book SHTEx,30010,03,CL,PPT

Description based on online resource; title from PDF title page (ebrary, viewed December 9, 2013).

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.