Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.
By: Tuckwell, Keith
.
Publisher: Toronto : Pearson Canada, [2014]Copyright date: ©2014Edition: Fourth edition.Description: xxiv, 452 pages : illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780133157871 (paperback).Subject(s): Communication in marketing | Sales promotion | AdvertisingDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 2 |
658.802 TUC 2014 (Browse shelf) | 1 | Available | SOMAC,37003,03,RM|SOMAC,37003,03,AD|SOMAC,91605,03,AD | 5000154287 | |
| Main Collection | Taylor's Library-TU |
Floor 2, Shelf 2 , Side 1, TierNo 3, BayNo 1 |
658.802 TUC 2014 (Browse shelf) | 1 | Available | SOMAC,37003,03,RM | SOMAC,37003,03,AD | SOMAC,91605,03,AD | 5000151862 |
Includes bibliographical references and index.