Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., Joseph P. Cannon Ph.D., E. Jerome McCarthy, Ph.D.
By: Perreault, William D., Jr
.
Contributor(s): Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).
Publisher: New York : McGraw-Hill Education, [2015]Copyright date: ©2015Edition: 14 edition.Description: xliii, 717 pages : illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780077861049 (paperback); 0077861043 (paperback).Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 7 |
658.8 PER 2015 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL|TBSxx,34001,03,RM|TBSxx,34005,03,RA| | 5000156167 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 7 |
658.8 PER 2015 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL|TBSxx,34001,03,RM|TBSxx,34005,03,RA| | 5000156473 |
Includes bibliographical references and index.