Fashion branding and consumer behaviors : scientific models / Tsan-Ming Choi, editor.
Contributor(s): Choi, Tsan-Ming [editor.]
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Series: International series on consumer science: Publisher: New York, [New York] : Springer, 2014Copyright date: ©2014Description: 1 online resource (153 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781493902774 (e-book).Subject(s): Branding (Marketing) -- Management | Advertising -- Brand name products | Advertising -- Fashion | Consumer behavior -- Psychological aspectsGenre/Form: Electronic books.Additional physical formats: Print version:: Fashion branding and consumer behaviors : scientific models.DDC classification: 658.827 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.827 (Browse shelf) | 1 | e-book | TDSxx,29006,03,GR,PPT |
Includes bibliographical references at the end of each chapters and index.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.