Advertising and public relations research / Donald W. Jugenheimer, Samuel D. Bradley, Larry D. Kelley, Jerry Hudson.
By: Jugenheimer, Donald W
.
Contributor(s): Kelley, Larry D | Hudson, Jerry C | Bradley, Samuel D.
Publisher: London ; New York : Routledge, 2015Edition: Second edition.Description: viii, 367 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780765636065 (paperback).Subject(s): Advertising -- Research | Public relations -- ResearchDDC classification: 659.072
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 659.072 JUG 2015 (Browse shelf) | 1 | Available | SLASx,05000,04,CL | 5000165804 |
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| 659.0285467 OKE Publicity on the Internet : | 659.02854678 Social TV | 659.072/1 Research methods and techniques in public relations and advertising / | 659.072 JUG 2015 Advertising and public relations research / | 659.092 ROM 2009 The king of Madison Avenue : | 659.092 ROM 2009 The king of Madison Avenue : | 659.1 The entrepreneur's guide to advertising |
Includes index.