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Unbrandable : how to succeed in the new brand place / Adam N. Stone.

By: Adz, King, 1969-.
Publisher: London : Thames & Hudson, 2015Copyright date: ©2015Description: 184 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780500291924 (paperback).Subject(s): Branding (Marketing) | Brand name products | Advertising | Advertising -- Brand name productsDDC classification: 658.827
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.827 ADZ 2015 (Browse shelf) 1 Available TDSxx,29001,03,CL | SODSx,29001,03,CL 5000157487

Includes bibliographical references (pages 179-180) and index.