Unbrandable : how to succeed in the new brand place / Adam N. Stone.
By: Adz, King.
Publisher: London : Thames & Hudson, 2015Copyright date: ©2015Description: 184 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780500291924 (paperback).Subject(s): Branding (Marketing) | Brand name products | Advertising | Advertising -- Brand name productsDDC classification: 658.827Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 658.827 ADZ 2015 (Browse shelf) | 1 | Available | TDSxx,29001,03,CL | SODSx,29001,03,CL | 5000157487 |
Includes bibliographical references (pages 179-180) and index.