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Market-led strategic change [electronic resource] : transforming the process of going to market / Nigel F. Piercy.

Publisher: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009Edition: 4th ed.Description: 1 online resource (xix, 551 p.) : col. ill.ISBN: 9780080949475 (ebk.); 0080949479 (ebk.).Subject(s): Marketing | Strategic planningGenre/Form: Electronic books.Additional physical formats: Print version:: Market-led strategic change.DDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view

Item type	Current location	Call number	Status	Notes	Date due	Barcode
Main Collection	Taylor's Library - Perpetual(TU)	658.8 (Browse shelf)	e-book	TBSxx,34004,03,RM,PPT

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Previous ed.: 2002.

Includes bibliographical references and index.

Description based on print version record.

Taylor's Library