Essentials of marketing research : an applied orientation / Naresh Malhotra ... [et al.].
Publication details: Frenchs Forest, N.S.W. : Pearson Education Australia, 2008 (ie 2007).Edition: 2nd edDescription: xvii, 480 p. : ill. ; 26 cmISBN:- 9780733984211 (pbk.)
- 658.83 ESS
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Includes index.
Previous ed.: 2004.
Includes bibliographical references and index.
A lively, practical and concise text suitable for a one-semester course course in marketing research this book presents marketing research concepts in a highly applied and managerial way. J Hall, & P Oppenheim, from Deakin University, Australia.