Sensory marketing : research on the sensuality of products / editor, Aradhna Krishna.
Contributor(s): Krishna, Aradhna
.
Publisher: New York : Routledge, 2010ISBN: 9781841697536 (hbk.); 9781841698892 (pbk.).Subject(s): Marketing -- Psychological aspects | New products -- Psychological aspects | Sensuality | Senses and sensation | Consumer behaviorDDC classification: 658.80019
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.80019 SEN 2010 (Browse shelf) | 1 | Available | SCAFS,70006,04,GR | 5000024953 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.80019 REN 2007 Neuromarketing : | 658.80019 REN 2007 Neuromarketing : | 658.80019 REN 2007 Neuromarketing : | 658.80019 SEN 2010 Sensory marketing : | 658.80023 CIL 2011 Marketing yourself / | 658.80023 HAR Harvard business school guide to careers in marketing 2001 / | 658.8002341 GUR How to get into marketing and PR / |
Includes bibliographical references and index.