Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
By: Perreault, William D., Jr.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome).
Series: Irwin/McGraw-Hill series in marketing: Publisher: Boston, MA : Irwin/McGraw-Hill, c2000Edition: 8th ed.Description: xxvii, 592 p. ; 28 cm.ISBN: 0071179089 (Int. ed.); 0072894822 (pbk).Subject(s): MarketingDDC classification: 658.8Item type | Current location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode | Remark |
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658.8 NEL 2010 Naked marketing : | 658.8 NEW The New York Times guide to marketing / | 658.8 PER Essentials of marketing : | 658.8 PER Essentials of marketing : | 658.8 PER Essentials of marketing : | 658.8 PER Essentials of marketing : | 658.8 PER 2014 Basic marketing : |
4 computer disk (3 1/2 in.) : Essentials of marketing. by William D. Perreault, Jr., E. Jerome McCarthy. ISBN : 0072894881
4 computer disk (3 1/2 in.) : Essentials of marketing. by William D. Perreault, Jr., E. Jerome McCarthy. ISBN : 0072894903
Applications in basic marketing : clippings from the popular business press, 1999-2000 ed. / William D. Perreault, Jr. and E. Jerome McCarthy (227 p. ; 25cm.), c2000. ISBN 0075610299. Includes 1 computer laser optical disc (4 3/4 in.) : Multimedia business library. Comprehensive ed. ISBN 025622837X
Applications in basic marketing : clippings from the popular business press, 2002-2003 ed. / William D. Perreault, Jr. and E. Jerome McCarthy (214 p. ; 26cm.), c2003. ISBN 0072557982
Includes 1 laser optical disc (4 3/4 in.) : Student's resource CD-ROM to accompany Essentials of Marketing : a global managerial approach. 8th ed. cThe McGraw Hill Companies, 2000. ISBN 0072297085 / 0072894938
Instructor's manual to accompany : Essentials of marketing. by William D. Perreault, Jr., E. Jerome McCarthy. ISBN : 00072894849.
Learning aid for use with to accompany : Essentials of marketing. by William D. Perreault, Jr., E. Jerome McCarthy. ISBN : 0072894830.
Manual of tests to accompany essentials of marketing : global-managerial approach by William D. Perreault, Jr., E. Jerome McCarthy. 8th ed. ISBN : 0072894941
Business Leadership: Management : BOH4M