Marketing warfare / Al Ries & Jack Trout.
By: Ries, Al
.
Contributor(s): Trout, Jack.
Publisher: New York : McGraw-Hill, c2006Edition: 20th anniversary ed.Description: viii, 216 p. : ill., map ; 21 cm.ISBN: 0071460829 (alk. paper).Subject(s): Marketing | CompetitionDDC classification: 658.8 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 7 |
658.8 RIE (Browse shelf) | 1 | Available | SOMAC,37003,03,AD | 5000034387 |
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Includes index.
Introduction : marketing is war - 1. 2500 years of war - 2. The principle of ofrce - 3. The superiority of the defense - 4. The new era of competition - 5. The nature of the battleground - 6. The strategic square - 7. principles of defensive warfare - 8. Princilpes of offensive warfare - 9. Principles of flanking warfare - 10. Principles of guerrilla warfare - 11. The cola war - 12. The beer war - 13. The burger war - 14. The computer war - 15. Strategy and tactics - 16. the marketing general - Index.