Consumers behaviour : behavioural aspects of marketing / Chris Rice.
By: Rice, Chris
.
Series: The marketing series: student.Publisher: Singapore : Butterworth-Heinemam Asia, 1993Description: viii, 414 p. ; 23 cm.ISBN: 0750617829.Subject(s): Consumer behaviourDDC classification: 658.8342
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 7 |
658.8342 RIC (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000019768 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.8342 PET 2010 Consumer behavior & marketing strategy / | 658.8342 PET 2010 Consumer behavior & marketing strategy / | 658.8342 PRA 2010 The buying brain : | 658.8342 RIC Consumers behaviour : | 658.8342 SCH Consumer behavior / | 658.8342 SCH Consumer behavior / | 658.8342 SCH Consumer behavior / |
Published on behalf of the chartered Institute of Marketing. Reprinted in Singapore, 1994