Integrated marketing communications in advertising and promotion / Terence A. Shimp.
By: Shimp, Terence A
.
Publisher: [Mason, OH] : South-Western/Cengage Learning, c2010Edition: 8th ed.Description: xx, 668 p. : ill. (chiefly col.) ; 28 cm.ISBN: 0324665318 (pbk. : int. ed.); 9780324665314 (pbk. : int. ed.).Subject(s): Sales promotion | Communication in marketing | AdvertisingDDC classification: 658.82
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 4 |
658.82 SHI 2010 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000111036 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 1, TierNo 2, BayNo 1 |
658.82 SHI 2010 (Browse shelf) | 1 | Available | SOMAC,37003,03,GR | 5000106256 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 4 |
658.82 SHI 2010 (Browse shelf) | 1 | Available | SHTEx,70004,03,RM | 5000024709 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 4 |
658.82 SHI (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000002625 |
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| 658.82 SHI Advertising promotion : | 658.82 SHI Advertising promotion : | 658.82 SHI 2010 Integrated marketing communications in advertising and promotion / | 658.82 SHI 2010 Integrated marketing communications in advertising and promotion / | 658.82 SHI 2010 Integrated marketing communications in advertising and promotion / | 658.82 SHI 2010 Advertising, promotion, and other aspects of integrated marketing communications / | 658.82 SHI 2013 Advertising, promotion, and other aspects of integrated marketing communications / |
Includes bibliographical references and index.