Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
By: Clow, Kenneth E
.
Contributor(s): Baack, Donald.
Publisher: Harlow : Pearson Education Limited, 2014Edition: Sixth edition; Global edition.Description: 480 pages : illustrations (chiefly color) ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273786986 (paperback); 0273786989 (paperback).Subject(s): Advertising | Communication in marketingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 6 |
659.1 CLO 2014 (Browse shelf) | 1 | Available | SHTEx,70002,03,RM | 5000153290 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 6 |
659.1 CLO 2014 (Browse shelf) | 1 | Available | SOMAC,37000,03,RA | 5000150277 |
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Includes bibliographical references and indexes.