Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
By: Belch, George E
.
Contributor(s): Belch, Michael A [(j.a.)].
Publisher: Chicago : Richard D. Irwin, c1995Edition: 3rd ed.Description: xxii , 762 p. ; 28 cm.ISBN: 0256136963.Subject(s): Advertising | Communication in marketing | Sales promotionDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 6 |
659.1 BEL (Browse shelf) | 1 | Available | SABDx,23002,03,GR | 5000032789 |
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| 658.872 NAH 2012 Webs of influence : | 658.872 TUT 2014 Social media marketing / | 658.872 WEB Web technologies for commerce and services online / | 659.1 BEL Introduction to advertising and promotion : | 659.1 CLO Integrated advertising, promotion, and marketing communications / | 659.1 GRE Cases in advertising and communications management / | 659.1 HAH Do-it-yourself advertising and promotion : |