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The connected customer : the changing nature of consumer and business markets / edited by Stefan Wuyts ... [et al.]

Contributor(s): Wuyts, Stefan.
Publisher: New York, N.Y. : Routledge, c2010Description: xviii, 353 p. : ill. ; 24 cm.ISBN: 9781848728370 (hbk.); 1848728379 (hbk.).Subject(s): Consumer behavior | Branding (Marketing) | MarketingDDC classification: 658.8342
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Graduate Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 7

658.8342 CON 2010 (Browse shelf) 1 Available TBSxx,54001,03,GR 5000126752
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658.8342 CON Consumer behaviour / 658.8342 CON 2007 Consumer tribes / 658.8342 CON 2010 Consumer behaviour / 658.8342 CON 2010 The connected customer : 658.8342 CRA Consumer behaviour / 658.8342 CRA Consumer behaviour / 658.8342 CRA Consumer behaviour /

Includes indexes.