Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A Peterson.
By: Kerin, Roger A
.
Contributor(s): Peterson, Robert A.
Publisher: New Jersey : Prentice Hall, 1998Edition: 8th ed.Description: xii, 723 p. : ill. ; 28 cm.ISBN: 0136493025.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 1 |
658.8 KER (Browse shelf) | 1 | Available | TBSxx,34001,03,GR | 5000019733 |