Strategic business marketing / Peter Chisnall
By: Chisnall, Peter M
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Publisher: Hemel Hempstead, U.K. : Prentice Hall Europe, 1995Edition: 3rd ed.Description: xi , 506 p. ; 24 cm.ISBN: 0132033658.Subject(s): Industrial marketing -- Management | Marketing -- PlanningDDC classification: 658.8
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