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Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper

By: Bowersox, Donald J.
Contributor(s): Cooper, M. Bixby [(j.a.)].
Series: McGraw-Hill series in marketing. Publisher: N.Y. : McGraw-Hill, c1992Edition: Int. ed.Description: xix , 488 p. ; 24 cm.ISBN: 0071129162.Subject(s): Business logistics | Marketing channels -- Management | Physical distribution of goodsDDC classification: 658.84
Item type Current location Call number Vol info Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.84 BOW (Browse shelf) 1 Available TBSxx,18002,03,GR 1000005157
Main Collection Taylor's Library-TU
658.84 BOW (Browse shelf) INSTRUCTOR'S MANUAL 1 Available TBSxx,34007,03,GR 1000005165

Accompanied by : Instructor's manual to accompany strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper (iv , 144 p. ; 28 cm.), c1992. ISBN 0070067589