Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal.
By: Sheth, Jagdish N
.
Contributor(s): Mittal, Banwari.
Publisher: Ohio : Thomson / South-Western, [2004]Copyright date: ©2004Edition: Second edition.Description: xix, 487 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0030343364.Subject(s): Marketing | Consumer behavior | Consumer satisfaction | Consumers' preferencesDDC classification: 658.8342
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 8 |
658.8342 SHE (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000019767 |
Includes bibliographical references and index.