Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy
By: Lilien, Gary L
.
Contributor(s): Rangaswamy, Arvind [(j.a.)].
Publisher: Reading, Mass. : Addison-Wesley Educational Publishers, c1998Description: xvii, 350 p. ; 26 cm.ISBN: 032100194X.Subject(s): Marketing -- Data processing | Marketing -- Decision making -- Data processing | Marketing -- Decision making -- Mathematical modelsDDC classification: 658.8020285
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8020285 LIL (Browse shelf) | 1 | Available | UNISA,19003,03,GR | 1000030894 | |
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8020285 LIL (Browse shelf) | 1 | Available | UNISA,19003,03,GR | 1000030891 | |
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8020285 LIL (Browse shelf) | 1 | Available | UNISA,19003,03,GR | 1000030882 | |
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8020285 LIL (Browse shelf) | 1 | Available | UNISA,19003,03,GR | 1000030879 |
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| 658.8020285 LIL Marketing engineering : | 658.8020285 LIL Marketing engineering : | 658.8020285 LIL Marketing engineering : | 658.8020285 LIL Marketing engineering : | 658.8020285 LIL Marketing engineering : | 658.8020285 LIL Marketing engineering : | 658.804 BIE 2010 Business to business marketing : |
Accompanied by : Tutorial to accompany marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy (360 p. ; 26 cm.) , c1998, ISBN 0321001958
Accompanying "Tutorial" includes 1 computer laser optical disc. ISBN 0321030494 (version : 1.1)
Australian Degree Programme: 24331T