Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
By: Perreault, William D., Jr
.
Contributor(s): Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).
Publisher: New York : McGraw-Hill/Irwin, c2014Edition: 19th ed.Description: xl, 726, 11 p. : col. ill. ; 29 cm.ISBN: 9780078028984 (hbk.); 0078028981 (hbk.).Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TC |
Floor 4, Shelf 40, Side 1, TierNo 4, BayNo 1 |
658.8 PER 2014 (Browse shelf) | 1 | Available | CALSH,25000,03,CL | 5000142006 | |
| Main Collection | Taylor's Library-TC |
Floor 4, Shelf 40, Side 1, TierNo 4, BayNo 1 |
658.8 PER 2014 (Browse shelf) | 1 | Available | CALxx,03000,03,CL | 5000148881 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 7 |
658.8 PER 2014 (Browse shelf) | Available | SOMAC,37003,03,RA|SOMAC,37003,03,AD|SOMAC,91605,03,AD | 5000148971 |
Includes bibliographical references and index.