Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
By: O'Guinn, Thomas C
.
Contributor(s): Allen, Chris T | Semenik, Richard J.
Publisher: Cincinnati, Ohio : South-Western College Pub c2000Edition: 2nd ed.Description: xxxvii, 694 p. ; 29 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0324006616; 0324114656; 0324019947 (CD for 200738).Subject(s): Advertising media planning | AdvertisingDDC classification: 659.1
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | TU External Storage-LCS | 659.1 OGU (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | 1000105299 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
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