Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty
By: Wells, William
.
Contributor(s): Burnett, John | Moriarty, Sandra E. (Sandra Ernst).
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Edition: 5th ed.Description: xvii, 562 p. ; 28 cm.ISBN: 0130835714; 0130872180; 0130851620 (Instructor's resource manual).Other title: Advertising : principles and practice.Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 7 |
659.1 WEL (Browse shelf) | 1 | Available | SHTEx,70005,03,GR | TDSxx,29006,03,RM | SOCxx,91602,03,RM | 5000033124 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 7 |
659.1 WEL (Browse shelf) | 1 | Available | SOMAC,09030,03,RM | TDSxx,29006,03,RM | SOMAC,91602,03,RM | 5000033118 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 7 |
659.1 WEL (Browse shelf) | 1 | Available | SOMAC,09030,03,RM | TDSxx,29006,03,RM | SOMAC,91602,03,RM | 5000033679 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 7 |
659.1 WEL (Browse shelf) | 1 | Available | SOMAC,09030,03,RM | TDSxx,29006,03,RM | SOMAC,91602,03,RM | 5000037783 | ||
| Teaching Resource | Taylor's Library-TU | 659.1 WEL (Browse shelf) | Inst. resource manual | 1 | Available | SLASx,05000,03,RM | TDSxx,29006,03,RM | SOCxx,91602,03,RM | 5000099355 |
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Includes index
Accompanied by Instructor's resource manual Advertising: principles and practice 5th ed. by John R. Brooks, Jr., Kelly K. Brooks.