Destination branding : creating the unique destination proposition / [edited by] Nigel Morgan and Annette Pritchard [with] Roger Pride.
Contributor(s): Pritchard, Annette
| Pride, Roger | Morgan, Nigel.
Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, c2010Edition: Rev. 2nd ed.Description: xxxvii, 314 p. : ill. ; 24 cm.ISBN: 9781856178204 (pbk.).Subject(s): Tourism -- Marketing | Advertising -- TourismDDC classification: 338.4791
| Item type | Current location | Shelf location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 6 , Side 2, TierNo 3, BayNo 4 |
338.4791 DES 2010 (Browse shelf) | Available | SHTEx,35050,03,GR | 5000024143 |
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| 338.4791 DES Group travel / | 338.4791 DES Group travel / | 338.4791 DES Destination branding : | 338.4791 DES 2010 Destination branding : | 338.4791 DES 2011 Destinations : | 338.4791 DEU Travel and tourism public relations : | 338.4791 DEU Travel and tourism public relations : |
Previous ed.: Oxford: Elsevier Butterworth Heinemann, 2004.
Includes bibliographical references and index.