Cases in marketing management / edited by Kenneth E. Clow, Donald Baack.
Contributor(s): Clow, Kenneth E
| Baack, Donald.
Publisher: Los Angeles, CA : SAGE, c2012Description: ix, 523, [21] p. : ill. ; 24 cm.ISBN: 9781412996037 (pbk.); 1412996031 (pbk.).Subject(s): Marketing -- Management -- Case studiesDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26, Side 2, TierNo 2, BayNo 1 |
658.8 CAS 2012 (Browse shelf) | 1 | Available | TBSxx,44001,03,AD | 5000124601 |
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| 658.8 CAP The Marketing mavens / | 658.8 CAP Marketing management in the 21st Century / | 658.8 CAP 2015 Capon's marketing principles / | 658.8 CAS 2012 Cases in marketing management / | 658.8 CAT Get more referrals now! / | 658.8 CHA 2010 Marketing management : | 658.8 CHE Key marketing skills : |
Includes bibliographical references.