Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester.
By: Sutherland, Max
.
Contributor(s): Sylvester, Alice K.
Publisher: St. Leonards, NSW : Allen & Unwin, 2000Edition: 2nd ed.Description: xv, 326 p. : ill. ; 23 cm.ISBN: 1865082317.Subject(s): Advertising -- Psychological aspects | Consumer behaviorDDC classification: 659.1019
Contents:
Part A: Why advertising has remained a mystery for so long - Part B: What works, what doesn't, and why - Appendix: How to prompt ad awareness.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 7 |
659.1019 SUT (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000037372 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 659.1019 PAC The hidden persuaders / | 659.1019 PAC 2007 The hidden persuaders / | 659.1019 QUA 2011 Emoti-coms : | 659.1019 SUT Advertising and the mind of the consumer : | 659.1019 SUT 2008 Advertising and the mind of the consumer : | 659.1019 SUT 2008 Advertising and the mind of the consumer : | 659.1023 PAE 2010 How to put your book together and get a job in advertising / |
"New revised international edition"--Cover.
Includes bibliographical references (p. 304-315) and index.
Part A: Why advertising has remained a mystery for so long - Part B: What works, what doesn't, and why - Appendix: How to prompt ad awareness.