Marketing research / David Aaker, V. Kumar, George Day
By: Aaker, David A. (David Allen)
.
Contributor(s): Day, George [(j.a.)] | Kumar, V [(j.a.)].
Publisher: New York : John Wiley, c2001Edition: 7th ed.Description: xv1, 751p. ; 26 cm.ISBN: 0471363405.Subject(s): Marketing researchDDC classification: 658.83
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 5 |
658.83 AAK (Browse shelf) | 1 | Available | SHTEx,35050,04,RA | 5000044143 |