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Marketing research / David A. Aaker, V. Kumar, George S. Day.
by Aaker, David A. (David Allen), 1938- | Kumar, V, 1957- | Day, George S. Edition: 8th ed.Publisher: New York : John Wiley, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 AAK]
(3).
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Managing customers for profit : strategies to increase profits and build loyalty / V. Kumar.
by Kumar, V, 1957-. Publisher: Upper Saddle River, New Jersey : Wharton School Publishing, [2008]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 KUM 2008]
(2).
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Managing customers for profit : strategies to increase profits and build loyalty / V. Kumar.
by Kumar, V, 1957-. Publisher: Upper Saddle River, New Jersey : Pearson Education Inc., [2008]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 KUM 2008]
(2).
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Customer relationship management : a database approach / V. Kumar, Werner J. Reinartz.
by Kumar, V, 1957- | Reinartz, Werner J. Publisher: Hoboken, New Jersey : John Wiley, [2006]Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 KUM 2006]
(1).
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Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.
by Kumar, V, 1957- | Aaker, David A. (David Allen), 1938- | Day, George S. Edition: 2nd ed.Publisher: New York : Wiley, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 KUM]
(2).
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Marketing research / David A. Aaker, V. Kumar, George S. Day.
by Aaker, David A. (David Allen), 1938- | Kumar, V, 1957- | Day, George S. Edition: 9th ed.Publisher: Hoboken, NJ : Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 AAK]
(1).
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Marketing research / David A. Aaker, V. Kumar, George S. Day
by Aaker, David A. (David Allen), 1938- | Day, George S [(j.a.)] | Kumar, V, 1957- [(j.a.)]. Edition: 6th ed.Publisher: N.Y. : John Wiley, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 AAK]
(1).
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International marketing research / V. Kumar.
by Kumar, V, 1957-. Edition: Eastern economy ed.Publisher: New Delhi : Prentice-Hall of India, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 KUM]
(1).
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Marketing research / David Aaker, V. Kumar, George Day
by Aaker, David A. (David Allen), 1938- | Day, George [(j.a.)] | Kumar, V, 1957- [(j.a.)]. Edition: 7th ed.Publisher: New York : John Wiley, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 AAK]
(1).
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