How to market to people not like you : "know it or blow it" rules for reaching diverse customers / Kelly McDonald.
By: McDonald, Kelly
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Publisher: Hoboken, N.J. : Wiley, c2011Description: xxii, 218 p. : ill. ; 24 cm.ISBN: 9780470879009 (hbk.).Subject(s): Marketing | Consumer satisfactionDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 5 |
658.8 MAC 2011 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000125636 |
Includes index.