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How to market to people not like you : "know it or blow it" rules for reaching diverse customers / Kelly McDonald.

By: McDonald, Kelly, 1961-.
Publisher: Hoboken, N.J. : Wiley, c2011Description: xxii, 218 p. : ill. ; 24 cm.ISBN: 9780470879009 (hbk.).Subject(s): Marketing | Consumer satisfactionDDC classification: 658.8
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 5

658.8 MAC 2011 (Browse shelf) 1 Available TBSxx,34003,03,CL 5000125636

Includes index.